5 Benefits of Building an Event Client Referral Network
When you’re just starting out as a New York event planner, you can sometimes overlook the business-boosting potential of one corporate event client. Don’t just land a client, produce the event, and walk away. Instead, build a stronger, ongoing relationship with that business client. Look to develop a community of past event clients from which […]
Event Advertising: 3 Resources You Should Be Using
We’re always sharing the latest techniques for event marketing and insights for growing your event business here in New York. And it can be overwhelming, especially if you’re a solopreneur, to tap into every best practice all the time. But, some event advertising methods are downright essential to use, especially if you’re trying to sell […]
How to Handle Last-Minute Event Changes Like a Pro
As a NY event planner, you’re no stranger to event hiccups and challenges. And you’re probably familiar with some of the event day horror stories floating out there among the event services community. From wildlife invading the big wedding to catastrophic weather knocking out power during your conference, nature can play a big role in […]
Top 12 Bakery & Dessert Specialists for NYC Holiday Events
Jackson’s “Action Painting I,” on display at the MoMA, is a big draw to the famed art museum. And it’s almost a perfect piece of art, except for one thing: you can’t eat it. Luckily, Gotham’s top bakers are adept at creating mouthwatering masterpieces every bit as artful as anything you’d find on a gallery […]
10 Stunning Rooftop Venues for Stunning NYC Corporate Events
New York City is one of the most beautiful and iconic cities in the world. With its sweeping skylines and stunning architecture, the backdrop is both historical and modern. A perfect marriage of how the city has evolved over time. It’s the kind of scenery that should be celebrated, and venues all over the city […]
5 Insights for Improving Your Event Planning Organizational Skills
Your success as a New York event planner is based on your ability to create memorable experiences, coordinate services, and problem-solve like a pro. But in reality, none of those are achievable (consistently, anyway) with one key characteristic. Organization. If your organizational skills could use some polishing, keep reading. We’re sharing the most impactful ways […]
Beyond the Booth: Innovative Ideas for Trade Show Success
Trade shows and conferences in NYC are great opportunities to showcase your event products and services, network with new potential event customers and partners, and generate leads and sales. However, with so many exhibitors competing for attention, how can you stand out from the crowd and make a lasting impression? The answer is to go […]
Event Marketing Trends to Expect in 2024
Event marketing isn’t a static element of your event planning business. It’s an ongoing process and ever-evolving strategy that changes over time. As your event clients change demands and event guests shift their preferences, you have to remain vigilant about knowing how to reach and engage them effectively. Based on events industry predictions, these are […]
How Facebook Groups Can Work to Your Event Planning Advantage
As an event planner, you likely rely on Facebook for marketing your business as well as your upcoming events. But how well are you leveraging Facebook groups? Today, we’re shedding light on Facebook groups for business so you can start exploring new and broader audiences with your event messaging and marketing efforts. Join Existing Facebook […]
Instagram Do’s & Don’ts When Promoting Your NYC Event
Instagram might just be an event planner’s best friend. With its brilliant audience reach and visual capabilities, it’s one of the most effective tools in the event marketing toolbox. But with new algorithms, new rules, and new audience preferences comes a slew of new “do’s and don’ts” to consider. Today, we’re sharing the Instagram do’s […]