B2B Event Marketing 101: 5 Things Event Planners Need to Know
Event organizers readily admit that B2B event marketing is important for company growth and industry advancement. But it’s also one of the most challenging. While technology and evolving innovations keep the in-person event relevant, not every aspect of B2B event marketing is keeping up with the demand for more impactful sessions and sophisticated surveys. And […]
Why Networking Is So Important for Your Events Business
Event planners are social by nature. You’re magnetic in a room and known for brilliant ways to engage an audience. But don’t forget to tap into that superpower for your own business. Networking is so pivotal for event planners for a number of reasons. Today, we’ll offer reminders supporting why you should be committed to […]
Event Branding Strategies That Actually Work
There’s marketing, and then there’s branding. While the two support each other in elevating your event planning business impact, they are different. And if you’re curating New York events annually or ongoing with some of your clients, event branding strategies are essential to your success. Learn more about what an event branding strategy should include. […]
Social Media Secrets to Boost Your Event Attendance
Here are a couple of EventMB stats worth considering. Almost 40% of today’s event planning professionals believe social media is the key to their event marketing success. Another 58% of marketing pros use social media platforms and messaging to promote before, during, and after their events. There’s no question that social media has to be […]
12 Classy Ways to Deal with Difficult Event Clients
Despite your best efforts to keep every event planning step smooth and seamless, event planners know problems to come up, and clients can get grumpy sometimes. Don’t lose your cool, though. By nature, you’re resilient under pressure. And you can tap into these classy and calming methods for dealing with and diffusing difficult event clients. […]
4 Ways to Sharpen Your Event Planning Skills Right Now
As a New York event planner, you know the importance of continuous upskilling and learning. Even if you’ve already earned your certifications and paved your way through a formal education, there are always new skills to master and event planning trends to discover. The more you learn, the more impactful your events become and the […]
Did You Hear? Marcy Blum Is Coming to The Event Planner Expo 2023!
The Event Planner Expo is a 3-day, fully immersive conference experience for event planners, hospitality professionals, corporate executives, marketers, event service providers, and more. Thousands of the industry’s top influencers will come to NYC for incredible learning, high-energy networking, and business-boosting insights. And of all three days, Day 2 might just be the most exciting. […]
Everything You Need to Know About Live-Streaming Your NYC Event
New York event planners certainly recognize that most of today’s in-person events also feature a live-streaming component, connecting remote guests. Hybrid events, along with virtual events, are here to stay. And live-streaming is suitable for all types of events, including corporate events, conferences, fundraising galas, and social celebrations. Today, we’re sharing the latest insights and […]
Bridging the Gap: How to Connect with Power Players in Event Planning
Integrating with power players can make a significant impact on the success of your event and your event business. These influential figures and decision-makers have the ability to connect you with valuable resources, open doors to new opportunities, and elevate your event capabilities to new heights. So naturally, understanding the importance of building relationships with […]
9 Benefits of Launching a Newsletter for Your Event Business
Because you’re already insanely busy, managing a hectic schedule as a New York event planner, the last thing you want to do is take on another “process.” And you certainly don’t have time for marketing efforts that don’t produce results. But if you’re not dedicating a strategy to sending newsletters for your event planning business, […]