How to Coordinate a Stunning Cocktail Hour
Whether you’re planning a thousand-person corporate event or a celebratory family birthday party, there’s always a reason to host a pre-event cocktail hour. Cocktail hours are great mingling and networking opportunities, allowing for guests to arrive prior to the main event. It’s also a great perk to promote as a premier access experience. But you […]
4 Ways to Improve Communications During Your Event
One of the most mission-critical and important aspects of planning any event is communication. From idea to curation and every step in between, event planners have to coordinate their efforts with vendors, guests, and the clients. How today’s event planners communicate is more streamlined than ever, especially with all the latest convenient and user-friendly innovations […]
7 Signs Your Event Planning Website Is Losing Its Effectiveness
Of all your marketing and advertising efforts, your website may be one of the most significant. It’s your digital storefront, representing your brand, style, and skills as an event planner to the world. But here’s the thing about websites – they grow stagnant and outdated over time. These are the signs and indicators that point […]
Networking with Purpose: 5 Tips to Better Form Strategic Connections
You know how to network, but do you really know how to work a room and form lasting, strategic relationships? Don’t just attend networking events and New York conferences to be a wallflower. Don’t just hang with colleagues and friends you know. And don’t just mingle. Follow these tips and insights to infuse your networking […]
Blogging for Results: 10 Secrets to Boost Your Event Planning Business
How’s your business blog coming? If you had to pause before answering that, you could probably use a boost. Blogging and content marketing can get tedious, especially when you feel like your ideas are running dry and you’re rushing your process. But if you have a plan, you can avoid these blogging pitfalls and start […]
Why Event Lighting Is So Important for the Guest Experience
There are so many event details and elements that play a pivotal role in your event experiences. From mouth-watering fare to heart-thumping music, every detail lends to the event’s atmosphere and energy. Another aspect that some event planners might overlook is lighting. Event lighting is more than just a disco ball on the dance floor […]
How ChatGPT Can Help Your Event Planning Business (And How It Can’t)
These days, it seems there’s a new technology becoming all the rage every day. And one of the latest innovations is ChatGPT. Have you heard about it? This new AI chatbot tool is taking the content community by storm, including businesses and marketers looking for new ways to create compelling messages and ads. Launched in […]
How Today’s Event Planners Are Hosting Even Bigger NYC Events
If you’ve been around in the events industry long enough, you’ll recognize certain trends in the business today that just weren’t a “thing” ten years ago. One of the characteristics of today’s events, conferences, and celebrations you might notice is the sheer size and scope of the events themselves. Today’s conferences are bigger than ever. […]
Ready to Scale Your Event Business? 3 Signs It’s Time to Hire
Let’s talk growing pains. As your event planning business continues to curate incredible events, your client lists grow. And as you take on more event clients, you realize it’s getting harder and harder to manage your time, efforts, and deliverables. But how can you know you’ve finally reached that point in your business that it’s […]
5 Social Media Marketing Secrets for Event Planners
If you tried to Google “social media marketing tips,” prepare to be inundated with pages upon pages of “advice.” And sure, some of those nuggets of insight carry some weight. But as a New York event planner, your goals are different from other traditional businesses. Your audiences are unique. And you’re in an industry where […]