Perfecting Your Craft: 4 Resources Event Pros Use to Stay Sharp
Your company’s growth and success as a New York event planner lie within your ongoing ability to improve, sharpen, and polish your creativity and skills. And today’s event pros are tapping into a host of apps, software, and resources to stay on their A-Game. Here are a few ideas for you to consider as you […]
4 Reasons You’re Not Scaling Your Event Business (And What to Do About It)
Even the most successful New York event planners experience stagnant growth with their businesses. And if you’re struggling to scale or grow your event planning services, here are a few reasons to consider. If any of these scenarios sound familiar, we’ll offer suggestions to help you overcome those growth challenges. 1. There’s a Quality vs. […]
How Event Planners Can Boost Their Creative Processes
Just as authors can experience writer’s block, New York event planners can find themselves in creative ruts. If you’re feeling stuck or are looking for creative inspiration, keep reading. Today, we’ll share some effective methods for boosting your creative process and tapping into those brilliant event-planning ideas again. Two Heads Are Better Don’t lock yourself […]
What Role Keywords Play in Your Event Planning Marketing Strategy
Most of your marketing, for your events and your business, is online. And the digital rulebook for success continues to shift and change. But one aspect that continues to be prominent and relevant to any digital marketing strategy involves keywords. We’ll take a deeper dive so event planners like you can grasp a better understanding […]
4 Feel-Good Strategies to Improve Attendee Engagement
There’s a lot of event planning advice out there about improving attendee engagement. And yes, having the right strategies and best tools at your disposal will certainly make a big difference in the guest experience. But sometimes, it’s the feel-good extras that make a great experience spectacular. Here are some of those little things that […]
Planning Conferences & Trade Shows in 2023
Planning any event requires a series of organized steps, thoughtfully curated ideas, and robust execution methods. But when you’re planning conferences, product launches, corporate events, and industry trade shows, the stakes are a little higher. And these are the steps to keep in mind as event planners look to improve their event-planning strategies for these […]
Copywriting for Event Pros: 5 Tips for Crafting Language That Converts
New York event planners are generally wizards at coming up with creative ideas, event themes, and design elements. But what about content? Are you as confident in your ability to draft resonating messages and copywriting that engages as you intend? From event invitations and social media posts to email marketing strategies and blogs, make sure […]
Continued Learning: Why Event Planners Should Constantly Be Evolving
It’s that magical (and rushed) time of year again when millions of people re-evaluate their choices, habits, and routines to set new goals for the new year. As an event planner, you might be evaluating your goals, too, both personally and professionally. Don’t fall into the statistics of those who bail on their resolutions within […]
4 Tips for Promoting Your Charitable Event
Do you have some big charitable events on the books? Are you brainstorming for event planning tips for an upcoming fundraising gala? If you do, this is the must-read roster of marketing tips you need to see. Today, we’ll share results-driven insights and ideas event planners can use to boost engagement and donations and ensure […]
Cold Calling for Success: An Event Planner’s Guide to Landing Clients
How are your cold-calling skills? Do you feel you could be landing more New York conference and event clients if you could just improve your pitch? And with all the so-called advice out there suggesting that cold-calling is dead, should you be eliminating it from your sales process altogether? There are a lot of questions […]