10 Traits of Successful Entrepreneurs: What Sets Them Apart
Starting an event business can be an exciting and nerve-wracking experience. You want it to succeed but aren’t sure how to take an idea from conception to reality. A good place to start is by looking inward. Successful entrepreneurs and event planners tend to have common traits that set them apart. By developing these traits […]
Embracing Failure: How Event Setbacks Can Fuel Entrepreneurial Growth
Failure for event planners is often a public affair. A groovy DJ gets booked for a crowd more suited to mellow jazz. The bride’s face swells because the cake-contained tree nuts. The festival didn’t sell enough tickets to cover costs. So, how can you use these setbacks as fuel for entrepreneurial growth? The number of […]
Artificial Intelligence in Event Marketing: Trends & Innovations
All of us could use an extra dose of brilliance every now and then. ChatGPT to get through awkward silences. Big Data to help us remember names of people who obviously remember us. Or predictive analytics to help us avoid bad first dates. We can’t use AI in our daily interactions—yet. But NYC event planners […]
Strategies for Attracting and Retaining Event Sponsors in 2024
Sponsorships are game-changers for all kinds of New York events. Whether you’re curating company meetings, industry conferences, or fundraising galas, your ability to bring in event sponsors is key. Today, we’ll share the latest insights for attracting and retaining sponsors, so you can enjoy the boost in funds, the broadened event visibility, and the improved […]
10 Ways to Use Video Marketing in Event Promotion: Strategies for Success
If you put forth a marginal effort to promote your events, you know to expect marginal attendance and engagement results. The better you are at pre-event promotion, the more successful your NYC events will be. So, in your event planning quest to boost visibility for your corporate and social events, how well are you leveraging […]
7 of the Hottest Activations for All Your NYC Events
Adding activations to your New York City events boosts engagement and creates memorable experiences for the attendees. By encouraging attendees to actively participate in the event, you create an immersive event. Not only does this improve the experience for your clients and their guests, but it also raises the profile of your event planning business. […]
Who’s On Your Event Team? 11 Insights for Delegating Event Planning Tasks
You may be a master at multitasking, but you can’t do it all. Having a skilled team to support you is essential for managing the many tasks and moving parts of producing a successful event. While every event may not require all of these individuals, having these individuals as resources can help you become a […]
5 Insights to Wisely Manage Corporate Event Schedules & Timing
Corporate events require precision planning and coordination to ensure they accurately represent the hosting company. As an event planner, you are trusted to turn an idea into reality. One of the biggest challenges you face is creating a schedule and managing the timing. These events typically have multiple people involved in the planning and want […]
5 Best Event Favors & Swag Partners in NYC
High-quality gifts, swag, and prizes are a must for your New York events. As a qualified event planner, your clients depend on you to have a reliable network for sourcing the best items for their events. Having a variety of vendors in your network will ensure you have the solution to whatever your client comes […]
The Ultimate Guide for Choosing Incredible Guest Speakers for All Your Events
One of the most valuable assets in an event planner’s toolbox are the guest speakers. From celebrity appearances to keynote business speakers, how and who you choose to bring to your events will directly affect attendance. Choose incredible speakers with high-profile visibility and star power, the more guests your event will have. But how do […]