4 Website Fixes You Can Make Right Now to Boost Event Engagement
Dedicated event websites are necessary in today’s climate, especially for New York event planners. Your business hardly exists if it doesn’t have a website for potential event clients to browse and learn about you. The same could be said for a client’s event. Website design is part of what creates a solid marketing strategy for […]
6 Insights for Setting Company Goals for Your Event Planning Business Next Year
It’s that time of year again. The tourists are coming to NYC for New Year’s Eve. Everyone starts preparing for the emergence of that famed polygonal sphere and its glittering luminescence that will summon the camera-wielding, map-reading, I-heart-NY-wearing sightseers. It’s the welcoming of a new year and with it comes promises of resolutions, commitment to […]
Sustainable Event Planning: Beyond the Basics
Sustainable event planning is organizing events that minimize negative environmental, social, and economic impacts and maximize positive ones. It involves considering the whole life cycle of the event, from the planning stage to the post-event evaluation strategies to reduce waste and conserve resources. Sustainable event planning benefits the planet as well as event organizers and […]
What Today’s NYC Event Planners Struggle with Most in Marketing (And How to Fix It)
Event planners wear ALL the hats brilliantly. You’re a party planner, a vendor wrangler, a client whisperer, and task juggler. And you pride yourself on being incredibly masterful at all of it. But how confident are you about marketing? Don’t fret. You’re not alone. Lots of New York event planners struggle with marketing – both […]
How You Can Attract More Team-Building Event Planning Clients in 2024
As an event planner in New York, you’re likely digging into the details about how you did in 2023. And you’ll want to identify marketing and advertising methods that worked well so you can use them again in 2024 to attract more clients to your event planning services. It’s going to be important for you […]
Fundraising Galas: 7 Emerging Event Planning Trends
Fundraising galas are a great way to raise money and awareness for any cause. They are also an opportunity to showcase your brand, network with your supporters, and celebrate your achievements. But how do you plan an effective and engaging fundraising gala in 2024? In this deep dive, we will explore the emerging event planning […]
Why You Should Be Leveraging the Organizational Benefits of a Content Calendar
As a New York event planner, you’re a master at organizing yourself, your business, and your events. But if you’re still marketing your corporate and social events (and your business, for that matter) without an organized content calendar, you’re missing out on some BIG advantages. Start leveraging all these benefits of following a content calendar […]
How to Land More Company Office Party Event Clients in 2024
When you’re a prominent event organizer in New York, you have access to so many new client opportunities. But it’s not always easy landing those clients, especially those tough-to-land business clients with company office parties to plan. So, what can you do differently or more effectively to improve your ability to win over new office […]
5 Advantages of Launching a Podcast for Your Event Planning Business
Event planning in New York is a challenging business. You’re competing against other event planning companies, trying to reinvent new ways to host the same events, and keeping up with the trends is honestly exhausting some days. And marketing strategy and constant fluctuations of where you’re business is putting energy doesn’t have to be a […]
Event Registration Trends: 4 Ways to Streamline the Process
For those event planners who specialize in curating corporate events, trade shows, conferences, and meetings, the event registration process is often a pivotal planning point. Getting guests signed in, either before or upon event arrival, is mission-critical to the success of the event itself. And as we head into 2024, these are some of the […]